Diamond Education

As your personal jeweler, my goal is to empower you with the information you need to make the best possible decisions. I carefully inspect every diamond before accepting it to be presented to my clients. It’s key that diamonds are selected not just based on a grading specifications, but I choose them for stunning visual beauty as well. I’ll show you your diamond under a high-powered microscope so you know exactly what you’re getting. This education and service sets me apart from a jewelry store and ensures my clients buy their perfect diamond. 


The first area of education is knowing the “Diamond 4 C’s” and becoming knowledgeable in this scale will give you a perspective of how subtle distinctions can have a huge effect on quality and price. 


With the exception of fancy-colored diamonds, the most valuable are those with the least color. A chemically pure and structurally perfect diamond has no hue, like a drop of pure water, and consequently, a higher value. 


Tiny surface blemishes or internal inclusions, even those seen only under magnification, can alter the brilliance of the diamond and thus affect its value. 


While cut does include shape (round, heart, oval, emerald, marquise, pear), the 4C’s refer to a diamond's cut grade is really about how well a diamond's facets interact with light or its amount of sparkle. The consistency and balance of these can greatly affect how the stone captures light and reflects it back to the eye.  When a diamond is cut with the proper proportions, light enters the diamond and is returned through the top of the diamond.  If a diamond is cut too shallow, light will escape from the bottom of the stone. If it is cut too deep, light will escape out the sides. 

Carat Weight

Carat refers to a diamond’s weight. All else being equal, diamond price increases with diamond carat weight, because larger diamonds are rarer, they have a greater value per carat, so the price of a diamond rises exponentially to its size.  Two diamonds of equal carat weight can have very different values (and prices) depending on three other factors of the diamond 4Cs. 

GIA Certified

Austin Private Jeweler proudly sells GIA certified diamonds and colored stones, which is the largest, most respected certification in the world.